Brand guides
Brand size guides
UK brands mostly use UK sizes, but their ranges, charts and advice differ. Each guide sticks to what the brand publishes, with links to the source.
Sources checked
6 brands
- Curvy Kate Brand UK sizing on every storefront, D to K cups, with an EU chart that skips the letter I. Cups: D to K Bands: 28 to 44 in its fitting text; its size grid and conversion table run to 46
- Freya Brand · Wacoal Europe UK sizing on its UK site, B to K cups, and a published international conversion table. Cups: B to K (UK site) Bands: Its conversion table lists 28 to 44 (no separate range statement)
- Panache Brand UK sizes in product copy, cups up to K on the UK site, and a strong steer towards professional fitting. Cups: Up to K on the UK site Bands: Not published as a range. One product we checked ran from 30 to 42.
- Elomi Brand · Wacoal Europe UK sizing for fuller busts and bigger bands: D to KK cups, 32 to 48 bands. Cups: D to KK Bands: 32 to 48
- Fantasie Brand · Wacoal Europe UK sizing from C to JJ cups on 30 to 44 bands, and advice to be refitted every six months. Cups: C to JJ (swimwear up to J) Bands: 30 to 44
- Bravissimo Retailer and brand A D-cup-plus retailer whose fitters do not use tape measures; product cup ranges run up to L. Cups: Product listings show ranges such as D to K and D to L (the largest we saw was L) Bands: Not published as a single range
No brand matches that search. We only publish guides where we could check the brand’s own pages. You can ask us to add a brand.
Why brand guides matter
Most UK specialist brands do not publish a tape-measure method. They publish fit checks and size charts instead, and some, such as Bravissimo and Panache, recommend a fitting over measuring. Their ranges also differ: a size that exists at one brand may not exist at another.
If a brand uses non-UK labels, convert them with the bra size converter before comparing.